DIGITAL ADS

You’ve seen them everywhere. Those pesky little ads that follow you all over the internet while you’re browsing online. You want to use digital advertising, but how do you set yourself apart from all of those other ads out there? How do you get people to click on YOUR ad or create interest in your product or services? Well, you’ve got to think outside of the box and bring a new dimension to your business approach. WE CAN HELP!

BE UNCONVENTIONAL:  Just because you’re advertising a product doesn’t mean you have to USE that product in your advertising. This set of ads were for a camper and powersports show.  But there isn’t a camper or ATV or boat to be pictured.  That’s what people would expect to see and more likely to be ignored.  This ad set was incredibly effective because the image worked with the wording to create interest and curiosity.  

CREATE CURIOSITY:  What makes this set of ads so effective is that the little girl is looking at something unknown and the phrase automatically causes your brain to ask, “What’s around the corner?” The color combination is also something that will cause you to stop scrolling.  (The psychology of color in advertising is AMAZING!) 

USE NOSTALGIA: Using things that people remember (from childhood, past experiences or funny moments) can grab attention and create curiosity. In this case, we used the old MTV show “Punk’d” to advertise a sale on bunkhouse trailers because the kids that would have watched that show growing up now have families of their own.

USE PHRASES PEOPLE KNOW:  Taking a popular phrase that everyone knows and using it in an unconventional way is the perfect way to grab attention.